Marketing that turns into sales
Here I write about what I learn every day managing campaigns, customer service and websites for clients. No fluff, straight to the point for anyone who wants to sell more.
6 signs your website is driving customers away
Your website is where a big share of the people who click your ads end up. If it’s slow, confusing or hides your contact info, you pay for the click and lose the customer.
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Cost per lead isn’t everything: the metrics that show whether your traffic is profitable
A campaign with cheap leads can be losing money, and one with expensive leads can be your best. I show with numbers how I evaluate this.
7 WhatsApp mistakes that cost you sales every single day
You pay to bring the customer in and they get lost in the conversation. These are the customer service mistakes I see most and how to fix each one.
Google Ads or Meta Ads: where is your customer ready to buy?
There’s no “best” platform. There’s the right platform for your customer’s moment. I explain the difference between advertising by intent and by attention.
Why your ads bring window shoppers instead of customers (and how to fix it)
Lots of WhatsApp messages and almost no sales? The problem is rarely “the audience”. Here are the 5 things I always check when a campaign attracts window shoppers.